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Education in Mexico faces inequality, insufficient infrastructure, low levels of learning and high dropout rates, challenges that demonstrate the urgency of transforming the system. These problems affect both students and teachers and limit educational development throughout the country, according to Loyola University of America.
Faced with this panorama, the new educational model and the incorporation of artificial intelligence offer opportunities to modernize teaching, with an EdTech platform like Emmi playing an important role in the delivery of classes.
The project was born from the experience of Dominic Sando, co-founder and CEO, who detected in Mexico outdated methodologies and a great potential to implement active learning. With a remote Latin American team, the company is moving forward with multicultural talent.
For Sando, technology has the capacity to democratize access to high-level methodologies. Therefore, Emmi plans that in the long term its system will also reach schools with fewer resources through low-cost digital versions.
The startup is positioned as one of the most innovative proposals within the EdTech ecosystem in Mexico. Its physical-digital model transforms learning, reduces the administrative burden on teachers and addresses challenges that hinder the quality of education in the country.
“Emmi improves teaching through artificial intelligence tools that optimize teachers’ time and allow students to advance with personalized activities,” Sando highlights.
Emmi, an ally for teachers in teaching
Many teachers face burnout that affects their daily performance and the quality of learning. The startup Emmi addresses this critical point by automating processes that usually consume between 30% and 40% of work time outside the classroom, says Dominic Sando, co-founder of the project.
“Evaluations, reports and communication with parents today represent a burden that generates stress and emotional exhaustion. With Emmi’s platform, teachers generate diagnostics, homework and PDF reports in minutes thanks to AI that analyzes each student’s progress,” explains Sando in an interview with Contxto.
This time saving allows teachers to focus on personalizing learning, a factor that several researches consider key to improving school results. According to the company, teachers recover between 10 and 15 hours a week that they previously spent on administrative tasks.
The impact is also reflected in teachers’ mental health. Emmi finds that more than 30% of teachers in private schools experience stress and burnout, a figure that could reach 50% in public schools. Reducing this burden transforms their well-being and improves teaching quality.
Addressing a major problem
The startup Emmi also responds to a deep challenge in the education system: the lag in mathematics. PISA 2022 ranked Mexico 57th out of 81 and revealed that two out of three students do not reach a basic level. Its method incorporates activities, games and digital reinforcements that strengthen concept retention.
The startup’s model combines books, math teaching aids, multimedia content and an intuitive platform for students and teachers. This integration drives active learning instead of the traditional scheme based on books that are not always updated.
Emmi also elevates student engagement thanks to a digital reinforcement cycle that unlocks quizzes and games every weekend. This process strengthens retention and creates more dynamic study habits.
In just five months, Emmi has added more than 100 private preschools and is preparing to launch primary schools by the end of 2025. Its growth reflects the demand from schools seeking modern and more efficient methodologies for teachers.
In addition, the startup plans to close the 2025-2026 school year with between 200 and 300 schools.
Large investment rounds and more classrooms in the medium term
The startup Emmi raised an initial round of more than 30 million Mexican pesos from angel investors. With this capitalization, the company accelerated the development of its platform and its operational capacity to serve more schools.
Now it is preparing for a Series A round estimated between US$3 and $5 million in order to scale its technology, expand its academic content and strengthen its infrastructure for thousands of students.
Emmi’s team projects a regional expansion to countries such as Colombia, Peru and Argentina starting in 2027.
This project sees clear opportunities in the Latin American market, where the educational challenges are similar to Mexico’s: high teaching load, low mathematics performance and little updated content.
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