Gopersonal, ecommerce startup, closes investment round to scale its AI system

The Uruguayan firm Gopersonal closed a US$300,000 seed financing round, led by the venture capital fund 500 Global. The funds raised will be used mainly for the development and expansion of its artificial intelligence platform called Calvin, designed for companies in the retail sector

The technology consists of a platform of autonomous AI agents designed to automate operational processes within e-commerce. According to company data, this tool can significantly reduce the execution times of certain tasks. “Up to 60% of tasks that used to take more than two weeks can now be completed in a single day,” explained Juan Vaz, co-founder and CEO of the startup.

The executive argued that there is a latent need in the market: “Digital commerce in the region cannot rely on isolated AI pilots; it needs specialized retail infrastructure that delivers immediate results. Calvin was born with that purpose, and this investment allows us to accelerate this vision to compete in the global scenario,” said Vaz.

The proposal arises in a context where, according to projections, e-commerce in Latin America could exceed US$205 billion by 2028. However, this potential growth faces operational challenges, such as the scarcity of technical equipment and the complexity of integrating new technologies effectively.

Calvin system expansion

Calvin presents itself as a tool that takes on specialized functions within the digital lifecycle, from data analytics to user experience optimization. “E-commerce demands speed, but teams operate with limited resources. That’s why we developed agents that take on complex operational tasks. They not only execute, they also learn and improve continuously,” the CEO explained.

With a current presence in Uruguay, Mexico, Peru, Colombia and Chile, the startup plans to use the capital to strengthen its technological infrastructure and consolidate its expansion in the region. “Our goal is to be the technological base that allows retailers to build, scale and improve their operations,” concluded Vaz.