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Contxto – Latin American startups can anticipate accessing workshops as well as online courses following a collaboration between the Mexico Entrepreneur Association (ASEM) and Facebook.
With the prominence of enterprises using Facebook for everything from analytics to advertising, the objective is to promote the social media network to support entrepreneurs in growing their business platforms.
The agreement will begin in Mexico and Argentina before expanding to other Latin America Entrepreneur Association (ASELA) member countries, according to reports. Nations include Chile, Colombia, Peru, Guatemala, Paraguay, and the United States following the launch of the Miami Entrepreneurs Association.
“Today, many entrepreneurs make their businesses known through their profiles and ads on Facebook and Instagram,” said Jorge Corral, Executive Director of ASEM and ASELA. “If we can make effective use of these tools and platforms, we will contribute to the growth of their companies.”
Reports say that this program will launch in two phases. Accordingly, the first one involves a series of events including workshops and conferences. Besides providing training to entrepreneurs, there will also be spaces to facilitate business negotiations.
The second axis will consist of online training from the Facebook Blueprint-ASELA platform. Participating startups can assess supplementary training from any device with an internet connection. Furthermore, these events and activities are free for entrepreneurs to participate in, regardless of being an ASEM member or not.
According to coverage, entrepreneurs who complete the most lessons can also potentially earn guided visits to Facebook offices. During this time, company officials with a background in entrepreneurship will provide valuable mentorship. All of this comes down to Facebook’s commitment to strengthening businesses’ technological capabilities.
“At Facebook, we understand that technology has the capacity to transform the lives of people and companies,” said Zhaira Franco, Manager of Entrepreneurship of Facebook in Spanish-speaking Latin America. “Therefore, we consider it essential to train SMEs and entrepreneurs in the use of digital tools.
“This way, that they can expand their reach, grow their businesses and, consequently, positively impact the country’s economy.”– Zhaira Franco
In terms of regional history, this is reportedly the first partnership of its kind for startup development via Facebook channels.
“From ASEM and ASELA, we are motivated to make this alliance,” said Corral. “It is the first time Facebook hones in on entrepreneurship in the region. It will be a fundamental ally to promote that Mexico and Latin America are better places to start operation. We are committed to representing the millions of entrepreneurs in the region. With this partnership, we will achieve it sooner.”