Image credit: www.isdi.education
At a time when artificial intelligence (AI) is redefining work, ISDI, Spain’s digital business school, and Microsoft have formed an alliance to incorporate the real-world use of generative AI into executive training.
According to Microsoft’s Workplace Trends Report, 50% of executives in countries like Spain believe that training their teams in the use of AI will be key in the next five years.
For this reason, ISDI says it is seeking to connect theory and practice in an academic environment that adapts to the challenges of digital transformation.
Microsoft, for its part, brings its technological expertise so that artificial intelligence becomes a tangible, competitive resource for MBA grads.
“We want to train complete professionals, capable of leading business transformation in a context marked by AI,” said Basola Vallés, Executive Director of ISDI, through a press release.
The business school has faculty and alumni from around the world, including Latin America, and has an international campus in Mexico.
Creating AI Agents
The module, titled Crea tu Agente IA (Create your AI Agent), unfolds over five milestones in the master’s degree: from agent activation in Microsoft’s Copilot Studio, to application in real projects, simulation of strategic scenarios and career development.
Upon completion, each participant will have a trained and operational AI agent ready to accompany the student beyond the classroom. This practical approach contrasts with theory-focused programs by integrating AI into the day-to-day work life.
With this initiative, the Executive MBA in Business and Technology (MIB) is positioned as the first Executive MBA in Spain to structurally integrate business, technology, artificial intelligence and human development, according to the university.
Paco Salcedo, president of Microsoft Spain, added: “Our technology is designed for students to turn AI into a real advantage for their organizations”.
The proposal is reinforced with a project linked to business challenges and with an employability component.
A study by LinkedIn and Microsoft reveals that professionals who mention AI in their profiles are 17% more likely to be considered in selection processes.
The impact of the program has already been recognized by several media, which places it amongst the most influential executive master’s programs in Spain.
MIB graduates record an average salary increase of 38% in the year after graduation and 70% job mobility, according to figures shared with Contxto that reflect how the combination of business, technology and now generative AI can transform a career path.
According to a report published by Intel and analyst firm IDC, just 14% of Latin American companies have adopted AI agents in their work processes, putting the region in need of adapting to today’s challenges.
This trend of MBA programs that prioritize the use of generative AI could help to motivate future business leaders in the region and will hopefully boost the adoption figures of this technology in the coming years.
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