Por Santiago Cardona
March 30, 2026
The landmark 2026 FIFA World Cup promises to be the biggest event in FIFA history – and one of the most technologically advanced sporting events ever.
According to FIFA president Gianni Infantino, this year’s championship “is going to be the greatest show ever on planet Earth.” With 48 teams and 104 matches scheduled across host countries Canada, Mexico and the United States, the tournament will combine high-performance camera systems, integrated sensors, and artificial intelligence tools designed to increase accuracy and reduce refereeing errors.
This edition’s official ball, known as TRIONDA, incorporates the latest generation of Connected Ball Technology developed by Adidas. A 500 Hz sensor embedded in one of the ball’s panels sends real-time movement data to the video assistant referee (VAR), which can be leveraged for the tracking of player positions, and determining offside lines more quickly and efficiently.
Kinexon, Adidas’ technology partner, developed the system, which can identify every touch of the ball within milliseconds and reduce review times for controversial incidents such as possible handballs or offside calls – areas where the VAR system has previously faced controversy.
At the same time, FIFA introduced Football AI Pro, an AI-powered analytics platform available to all 48 teams. The generative assistant analyzes hundreds of millions of data points per match – including text, video, graphics, and 3D visualizations – using FIFA’s soccer language model.
The goal, ultimately, is to make tactical insights accessible to every team, thus making the same tools open to all, irrespective of individual technology budgets.
In the end, FIFA’s bet on automatization and technological innovation stems from one unifying benchmark: democratizing sport.
Semi automated offside technology (SAOT) will also be enhanced: each player will be digitally scanned before the tournament to create a 3D avatar based on their real dimensions.
With these accurate models, the system will track players even during rapid movements, improving the accuracy of automated offside calls: VAR decisions will be displayed with more realistic graphics, allowing referees to make quicker decisions and helping fans better understand each play. As Infantino signaled, these “AI-enabled 3D avatars will ensure precise player identification and tracking”.
Referees will also be equipped with individual cameras stabilized using AI. FIFA recently tested body cameras that broadcast the referee’s point of view and, this final version known as Referee View, applies algorithms that smooth the footage in real-time – resulting in higher-quality first-person perspectives that allows fans to see exactly what the referee sees in key moments.
This technological ecosystem will be supported by a high-capacity data infrastructure: Lenovo will provide AI-optimized servers and networks capable of processing the large volumes of information generated by cameras.
Backed by design which ensures stability and low latency even during peak demand, this infrastructure could mark an inflexion point in sport fandoms and beyond.
These innovations were not only meant to make refereeing faster and more precise, but also change how decisions are handled during the tournament. During the Qatar 2022 World Cup, for instance, the VAR mainly acted as an additional layer of review. Now, decisions will rely on a fully connected system, with components working together in real time.
The tournament will expand in scale, but it will also operate differently, with automation playing a more central role. If everything performs as expected, this model could shape how future international competitions and entertainment services approach officiating and match analysis.
Por Stiven Cartagena
July 25, 2025
February 24, 2025