Contxto – For parents with a child diagnosed with autism, it can be difficult to know how to cope and provide them the right care. Honestly, even diagnosing the disorder has its own set of challenges. Which is why Brazilian healthtech Genial Care’s recent seed round through Canary Ventures is a welcome sight.
The value of the investment is undisclosed. However thanks to it, the startup can further develop its services and provide guidance to Brazilian families that have children with autism.
Genial Care cares about children with autism
According to a 2011 pilot study carried out in the city of Atibaia in Brazil, 1 out of 367 children has autism. Although considering how complex it can be to detect this disorder and the relatively small size of the city in which the survey was carried out—it’s been difficult to map in Brazil.
What’s worse is that this number may actually be higher and the disorder more common than most families realize.
According to a recent study by the Centers for Disease Control and Prevention (CDC), 1 in 54 children in the US is diagnosed with autism by the time they’re eight years old.
In any case, in Brazil, the lack of more information makes it difficult for policies and programs to help families that have children with autism.
This is also the segment that Genial Care wants to help.
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According to its website, the startup plans to launch clinics where families can meet with specialists. But these places won’t be like a typical doctor’s office or anything like that. Rather, according to the startup a place that “accommodates the whole family.”
Likewise every child will be assigned a rep or “Care Coordinator” who will work closely with him or her. The Genial Care team will also build customized plans and strategies to help in the child’s learning development.
But what is setting this startup apart from other therapeutic approaches and clinics is its use of tech to follow up.
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When it comes to tech, Genial Care wants to launch products that can give families remote and real-time support so as to monitor their child’s progress. Some of these tools include an online platform with personalized content.
Rightly so, helping families means activities and interactions at home are just as important in kids’ development as clinical sessions.
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-ML
