Contxto – How do you reward customers for building loyalty? Simply place stickers on tables with QR code-generated games to earn instant rewards.
At least that’s what Fanbot is doing. The Guadalajara-based company works with points of sales ranging from local taquerias to franchises like Buffalo Wild Wings throughout its native Mexico.
Bridge Round
Last month, it finalized an undisclosed Bridge Round between its Seed and Series A. With this, Fanbot will continue to partner with Grupo Prana that has been leading the loyalty and promotion scene among over its network of 16,000 points of sale.
Following suit, Fanbot is preparing to scale its platform that rewards customers for their purchases, engaging with them in a fun and engaging way.
How does it work?
Let’s say you have a hankering for a hamburger in Mexico City. You enter the establishment only to find a colorful sticker with a QR code placed on one of the tables. With Fanbot, all you need to do is whip out Facebook Messenger and scan the QR code to gain rewards. But first, you need to play a little game.
These 30-second interactions leave customers with benefits such as free food or drink. Games begin easy but progressively become more difficult, making it competitive and skill-based. Operating through Facebook messenger was also a strategic decision for added convenience and usability.
“Usually, you go to let’s say an ice cream place and you need to download something to get some points,” said Guillermo Gonzalez, co-founder and CEO of Fanbot. “After lots of data usage and time, you get your reward or part of it.”
Things are more simple with Fanbot. Once the transaction is complete it appears as a check-in on Facebook, although this feature is in the process of getting phased out and replaced with other forms of qualitative research. I scanned a code and got a free medium horchata at Tasty Burgers.
All about the data
This platform gives partners the ability to garner valuable data for customer segmentation and retargeting purposes. Eventually, Fanbot envisions itself in every Latin American retailer. At the end of the day, data is what keeps this venture going.
“We are mostly a data company wanting to help restaurants and brands engage better with clients,” said Gerardo Ruiz-Dana, fellow co-founder and commercial director of Fanbot.
If you want to learn more about Fanbot and how they do what they do, listen to our podcast featuring the founders, Guillermo and Gerardo, here!
-JA
