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This post is also available in: Español (Spanish)

These are the 11 beauty and wellness Mexico City startups wanting you to look your best

This post is also available in: Español (Spanish)

Contxto – Who says technology can’t be aesthetically pleasing? Or at least, that it can help you feel beautiful. As a major Latin American market for all things beauty, Mexico and its capital are blossoming with startups that are here to make you look and feel your best.

So, let’s check out the startups that call Mexico City home and are promoting beauty along with personal wellbeing through tech-based solutions.

Glitzi 

Need a makeover but don’t want to leave the comfort of your home? Glitzi can help. This marketplace startup connects hair, makeup and massage professionals with customers who are on the go. Users just pick and add the desired services to the shopping cart and set an appointment date. Then, sit back and await the pro to arrive. 

BePretty 

If you want to ensure an appointment at a reliable salon, BePretty’s web and mobile booking system is the answer. Through the startup’s search engine, users can locate a beauty care provider that fits their location, the needed service, plus the option that best fits the budget. If everything is to the user’s liking, booking is available on the spot.

Mureni

Anyone with braces can attest to how costly and painful they can be. Which is why Mureni offers an alternative solution to getting a perfect smile. That’s to say, this startup uses 3D scanning tech and software to design patients a custom “straightener” or retainer-like device that gradually slides your teeth into their proper place. Plus, the retainer kit is delivered straight to your door. 

BellezaCheck 

Beauty products are everywhere. What’s not so common is an unbiased opinion regarding their quality and use. That’s why this online platform seeks to build a community of product enthusiasts, known as “checadoras,” to test, review and share their views on Latin American beauty market offerings. Through this information, consumers can make more informed decisions regarding which brand or item to buy.

Oolaa

This marketplace offers makeup, hair styling as well as manicure and pedicure services to your door. Even better, all stylists on Oola must undergo BlackTrust certification, which is the same procedure for validating Uber drivers. This way, you can look pretty and know you’re protected.

Good Look

Startup Good Look wants you to look your freshest using its platform of over 180 certified stylists. To join, beauticians must have over 5 years of experience, comply with background checks, as well as a styling screening procedure. In the end, this ensures that customers don’t have to worry about a nasty haircut or cakey makeup.

Glam2Go

“I don’t use Instagram filters, I use Glam2Go,” says one user for this on-demand beauty service. Whether from your home, office or hotel, Glam2Go has plenty of makeup and hairstyle services to provide. 

Canela

Download, specify your location and receive services. That’s the winning combination through Canela’s mobile application. Meaning “cinnamon” in Spanish, the platform offers an abundance of makeup, hair, nails, beauty treatment, as well as massage expertise. Besides fair prices, the startup also guarantees qualified experts. 

Central Glam 

Style wherever you are, that’s what Central Glam has to offer. Besides on-demand beauty services, the app also functions as a platform for various makeup tutorials, wellness upkeep, products, promotions, among other features. Even better, the startup also has an informative blog with similar content. 

Brbr.app 

Even the bearded folks out there may want to treat their beards to some TLC (tender loving care). Not only does it provide a platform for on-demand fades and trims, but it also serves as an employment tool for dozens of qualified barbers. 

Scape 

If you want more at-home spa treatment in your life, then Scape has a solution for you. Running seven days a week, 365 days a year, the startup offers on-demand massage and facials from 9 a.m. to 11 p.m. Not at home? Then order 5-star treatment at your hotel or office from one of their licensed providers. Types of massages range from Swedish, deep-tissue, sports, as well as pre-natal. 

-ML, JA

Mariana López
Eager learner and fervent asker of existential questions. My topic darlings are startup management, edtech and all things pop-culture. If you don't see me smiling, I'm probably just hungry. J Balvin is Latin America's best reggaetonero and I dare you to convince me otherwise.

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