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Google Cloud names Xertica as top partner for third year

This post is also available in: esEspañol (Spanish)

Contxto – Google Cloud just named Xertica as their largest cloud partner for the third consecutive year.

Known for implementing software, infrastructure and platform as a service modality, the startup earned the Google Cloud Reseller LatAm Partner of the Year award at the recent Google Cloud Next Partner Summit.

In summary

Xertica has an impressive resume as a B2B consulting and cloud-based technology firm. Headquartered in San Francisco, it just so happens to be Latina America’s leading consulting company. Since its creation, Xertica has transformed over 3,000 firms in Mexico, Colombia, Peru, Ecuador and Argentina with agile solutions.

In 2018 alone, the startup oversaw a total of 368 projects among 60,886 users throughout Latin America. By placing particular emphasis on the human side of technology, Xertica improves clients’ decision-making processes with data-driven strategies.

Google Cloud has followed Xertica’s journey in the process, and needless to say, officials have been impressed.

“Over the past year, Xertica demonstrated its expertise in Google Cloud and proved that it is committed to the success of its customers,” said Carolee Gearhart, Vice President of Global Channel Sales at Google Cloud.

Some of Xertica’s services range from implementing digital workspaces, the installation of data centers to cloud-based servers, in addition to creating functionalities for partners to effectively scale.

In-depth

If Xertica had a recipe for success, it would most likely be something like this: go big or go home. That’s to say, Xertica was striving for greatness from the onset of Google’s arrival in Latin America.

Ultimately, the founders formed the company determined to become Google’s most prominent regional partner. So far, they have succeeded thanks to recruiting top-level talent from Mexico, Colombia and Peru. It doesn’t look like they’re going to be slowing down anytime soon, either.

Besides accuracy and efficiency, the tech enterprise also provides valuable assistance and advice to clients wanting to scale operations. To improve companies’ processes, Xertica also offers unique methodology and business tools. This way, partners are more likely to maximize profits in addition to investments.

“Xertica has a unique capacity in Latin America to drive digital transformation processes and take advantage of the benefits and flexibility of the cloud to generate results with high business impact,” said Antonio Couttolenc, CEO of Xertica.

“We are honored to be awarded by Google Cloud for the third time in a row. We remain committed to delivering our clients the best solutions, services and support, and expanding the capacity and experience of our extraordinary team throughout the region.”

Conclusion

Since Big Data, analytics, Machine Learning and AI yield so much potential nowadays, I think we’re incredibly lucky to have Xertica “humanizing” these emergent technologies.

Personally, I think it’d be a huge oversight for any company to neglect these services. Without them, the probability for advancements will be slim. This is why I expect the demand for Xertica’s services to only grow from here on out.

-JA

Jacob Atkins
Jacob Atkins is a journalist specializing in Latin America. He studied journalism and international relations at American University in Washington, D.C. and has previously reported from Chile, Ecuador, Haiti and Mexico. When he isn't writing he's most likely hiking or drawing.

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