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Contxto – It’s been a good pandemic for some. Edtech Crehana was propelled to further prominence by worldwide #StayAtHome measures due to coronavirus (Covid-19) and now it has received an investment led by Acumen Latam Capital Partners (ALCP).
Edtech startups want you to stay inside
Just take a look at this graph:
It is undeniable that this Peruvian startup has been massively benefitted by the pandemic. But Crehana also stands to argue that, as an online learning platform and educational community, it has also benefited those who are suddenly deprived of their face-to-face instruction.
But Diego Olcese, Crehana’s CEO, understands that the company’s growth needn’t be limited to the coronavirus shut down:
Clearly, what we are seeing here is a bit of a virtuous cycle:
Crehana provides over 500 courses to develop people’s creative and tech skills, further speeding the widespread digitalization that this coronavirus put into overdrive.
VC investors want in on the action
As we’ve been wont to say of late, this global health crisis need not mean an automatic economic crisis for startups and investors. The key is, and has always been to adapt and diversify.
For some, that means pivoting their business model. For others it means supercharging their growth—sometimes in spite of less than ideal circumstances, as we discussed in our podcast En Contxto, discussing how wise it actually was for Cornershop to be expanding into the US at this very moment.
Related article: Cornershop enters United States, plans to expand further in Brazil
In Crehana’s case, it’s growth all the way, baby, and this is what the money it’s just received will be going into.
The edtech is interested in further accelerating its market penetration in the region and growing its newest product; a B2B (business-to-business) channel that aims to train corporate actors to digitize faster across Latam.
There’s that well-rounded business model again.
No doubt, investors like ALPC, Dila, and Mountain Nazca don’t want to miss out on what is an easy win. Although, they are keeping their cards close to their chest, since the amount for this investment has not, as of yet, been disclosed.
Wanna hear more? We recommend you listen to the following podcast episode: El marketing de boca en boca depende de ti. You can find the time stamp available in the description.
Related articles: Tech and startups from Peru!